Week 3 WPS Topic 3 Activity 1

Company: McDonald's

1.       How does the company create awareness of its product?

McDonald's uses both online and offline promotional strategies to create awareness of its product. First, the online promotional strategies include adopting digital and social media marketing let more people learn McDonald's products. For example, McDonald's posts news on facebook, and Instagram. Second, the offline promotional strategies include opening more branches as wherever people go, they will be able to find one or more McDonald's restaurants.

2.       How does the company get consumers to try its product?

McDonald's illustrates food images on their menu to attract people and stimulate their appetites. McDonald's also promote deals if people buy more products for example McDonald's discount vouchers will be given to customer on their phone and they will obtain 20 percent discount if they spend over 20 dollars or 30 dollars. Furthermore, McDonald's also cooperate with cartoon companies through inputting ideas of cartoon characters into their products to attract children and young people.

3.       How does the company give information about the product to its customer?

McDonald's gives information about the product to its customers through posting news on social media such as Facebook and Instagram, it also advertises on TV and public areas to let more people learn its products. McDonald's cooperate with cartoon companies by playing cartoons and let more children watch and they will be more likely to visit McDonald's restaurants. Customers can also access to its website to find out product information directly and they will be easily to find a local restaurant close to their living areas.

4.       How does the company retain loyal customers?

McDonald's retain loyal customers through maintaining high quality of its products, for example, McDonald's Australia uses 100% Australian beef. McDonald's also maintain good and comfortable restaurant conditions to encourage people spending more time in restaurants, for instance, McDonald's provides children playgrounds in store.

5.       How does the company entice the customer to buy more and use their product frequently?

McDonald's promote deals weekly on its mobile app where customers can receive discounts. McDonald's also designs lottery games to encourage people buying its product frequently and collecting lottery tickets for millions of dollars' prize. For example, one of the most famous lottery game McDonald's Monopoly.

6.       What promotions does the company use to identify more customers?

McDonald's promotions include discount vouchers, souvenirs such as glass with McDonald's logo and toys, buy 5 coffee and get one for free.